Importance

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Abstract

A system and method for creating and distributing virtual channels of digital video content. Initially, a first entity is enabled to acquire digital video content from one or more sources and store the digital video content into a database storage device. Next, the first entity is enabled to select digital video content and group the selected digital video content to form virtual specialty channels, each virtual specialty channel having content customized for a particular viewer base. The created virtual specialty channels are stored in the database storage device which is accessible by a second entity over a public communications network. The second entity comprises infrastructure for delivering virtual specialty channels to individual viewers over a broadband communications channel. The second entity receives a webcast of the virtual specialty channels, and the second entity distributes one or more virtual specialty channels to individual viewers over a broadband communications channel, where they are received by viewer television devices. Viewer interactivity is enhanced as interactive links may be embedded in the video content by the first and second entities with the links displayed on the television. The links are selectable by viewers, and when selected, a viewer is enabled to interact with third entities via their associated television set-top box and over the public communications network.

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First Claim