Dynamic composite advertisements for distribution via computer networks
Number of patents in Portfolio can not be more than 2000
United States of America Patent
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N/A
Issued Date -
Jan 30, 2003
app pub date -
Jul 26, 2001
filing date -
Jul 26, 2001
priority date (Note) -
Abandoned
status (Latency Note)
Importance
Abstract
According to demographic or other web site visitor characteristics, selection is made of two or more graphic images and/or web objects to be dynamically combined into a single composite advertisement to render a highly targeted advertisement message. This allows a smaller database of advertisement data objects to be maintained, while producing advertisements which more closely match a consumer's characteristics. Further, effectiveness tracking of each combination allows for the system to self-optimize for the creation and delivery of the most effective advertisements.
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