Advertisement selection engine for placing micro-advertising
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United States of America Patent
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N/A
Issued Date -
Jan 30, 2003
app pub date -
Jul 26, 2001
filing date -
Jul 26, 2001
priority date (Note) -
Abandoned
status (Latency Note)
Importance
Abstract
An information content delivery service determines the white space remaining on a page of requested information content. The selection engine selects a micro-advertisement or a plurality of micro-advertisements based on criteria such as the space available, the value assigned to each advertisement, and the frequency that the consumer has seen the advertisement. The micro-advertisements are placed on the page in the available space and the page is transmitted to the consumer for viewing and/or printing.
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