System and method for enabling multi-element bidding for influencing a position on a search result list generated by a computer network search engine
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United States of America Patent
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Apr 25, 2006
Grant Date -
Feb 13, 2003
app pub date -
Feb 1, 2002
filing date -
May 28, 1999
priority date (Note) -
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Abstract
In a system and method for enabling information providers to influence a position for a search listing within a search result list, a database stores accounts for the network information providers. Each account contains contact and billing information for a network information provider. In addition, each account contains at least one search listing having at least three components: a description, a search term comprising one or more keywords, and a bid amount. The network information provider may add, delete, or modify a search listing after authenticated login. A bidding process occurs when the network information provider enters a new bid amount for a search listing. The system and method then compares the bid amount with all other bid amounts for the same search term, and generates a rank value for all search listings having that search term to determine where the listing will appear on the search results list page.
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