Apparatus and method that modifies the ranking of the search results by the number of votes cast by end-users and advertisers
Number of patents in Portfolio can not be more than 2000
United States of America Patent
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N/A
Issued Date -
Mar 6, 2003
app pub date -
Sep 6, 2001
filing date -
Sep 6, 2001
priority date (Note) -
Abandoned
status (Latency Note)
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Abstract
A voting system modifies the ranking of the results obtained by a keyword search by combining the ranking obtained using objective relevancy analysis with a number of free and paid votes cast by end-users and advertisers. The system combines objective algorithmic ranking of Web sites with the endorsement or disapproval by the general public of the Internet search engine users (end-users) and the promotional efforts by the advertisers expressed in the form of voting. The users of the present invention, either general users or advertisers, can cast their votes, paid or free, for the URLs of their choices for certain queries to promote the ranking of the targeted URLs. Furthermore, the general users can cast free disapproval votes to express their disapproval for the sites they find less helpful.
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