System and process for implementing commercial breaks in programming
Number of patents in Portfolio can not be more than 2000
United States of America Patent
Stats
-
N/A
Issued Date -
Mar 27, 2003
app pub date -
Sep 10, 2002
filing date -
Sep 12, 2001
priority date (Note) -
Abandoned
status (Latency Note)
Importance
Abstract
A system and process is provided for determining, selecting and identifying commercial and/or non-commercial segments for insertion into a break in a given programming signal. In one embodiment, a break planner is provided in a media stream planner. The break planner utilizes at least one parameter provided by at least one of an ad campaign, an active segments list, a viewer profile database, and a prior inserts history to determine which segment to insert into a given break in a programming signal. Such determinations may be made real-time or on a pre-determined basis and may be communicated to an advertisement inserter which provides such 'segments' to a transmission system for insertion into a transmitted or otherwise communicated programming signal. In an alternative embodiment, the selection and insertion processes may be accomplished in a personal video recorder.
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