Network wide ad targeting
Number of patents in Portfolio can not be more than 2000
United States of America Patent
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N/A
Issued Date -
Apr 24, 2003
app pub date -
Oct 23, 2001
filing date -
Oct 23, 2001
priority date (Note) -
Abandoned
status (Latency Note)
Importance
Abstract
An advertisement targeting process for determining the advertisement preferences of a user includes a query monitoring process for monitoring the queries entered by users. A query association process associates each monitored query with one or more predefined advertisement categories. A preference file maintenance process maintains, for each user, an advertisement preference file that specifies the predefined advertisement categories associated with each monitored query entered by the user. This generates a list of user-preferred advertisement categories.
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