Multi-level audience processing
Number of patents in Portfolio can not be more than 2000
United States of America Patent
Stats
-
N/A
Issued Date -
May 1, 2003
app pub date -
Oct 31, 2001
filing date -
Oct 31, 2001
priority date (Note) -
Abandoned
status (Latency Note)
Importance
Abstract
A method of conducting a marketing campaign includes accessing a database in which potential contacts are arranged in a hierarchy by defining a plurality of target audience levels during a table mapping process by key fields on the corresponding database, the key specifies how the target is uniquely identified, counted, and selected. The multiple tables are defined to translate from one level to another, where one of the keys is defined as the default or primary audience level key for the table and remaining keys are alternate keys to be used for switching between audience levels.
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