Method for determining retail unit specific price sensitivities
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United States of America Patent
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N/A
Issued Date -
May 15, 2003
app pub date -
Nov 13, 2002
filing date -
Nov 13, 2001
priority date (Note) -
Abandoned
status (Latency Note)
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Abstract
A method of determining a price sensitivity index for one or more retail units is based on the relation between profits, sales or traffic and a fixed weight price index based on information from individual retail units. Statistical regression and the theory of the single-product firm is used to analyze the relation between changes in performance variables and changes in the price index, leading to a unit-specific index of sensitivity. This information allows stores to be sorted into those which can see price aggression, those which cannot, and those which are likely to respond to promotions.
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