Methods and systems for planning advertising campaigns
Number of patents in Portfolio can not be more than 2000
United States of America Patent
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N/A
Issued Date -
May 29, 2003
app pub date -
Nov 21, 2001
filing date -
Nov 21, 2001
priority date (Note) -
Abandoned
status (Latency Note)
Importance
Abstract
A system, including a planning module, a control module and a receiver module, configured to schedule display of advertisements to achieve an advertising impression goal. The planning module enables scheduling of advertising impressions in accordance with target criteria. Further, the planning module enables selecting an advertising impression goal for advertisements, assigning an advertising type and defining a weight for the advertisement. The control module receives the schedule, the advertising type and the defined weights and generates one or more metadata files that contain target criteria, advertising type and weights for the advertisement. The one or more metadata files and advertising content for the advertisement, are delivered to the receiver module that is configured to define a display frequency for the advertising content based upon one or more of the metadata files. The receiver module selectively displays the advertising content of the advertisement to achieve the advertising impression goal.
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