US Patent Application No: 2003/0110,080

Number of patents in Portfolio can not be more than 2000

Advertisement distribution determining/optimizing method

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Importance

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Abstract

To create a media plan in which various advertisement publications including the distribution of an advertising banner is optimized When accepting a manuscript created through an advertising agency (14) or a REP (16) and including information indicative of a period, a budget and a target user, a media plan creating server (18) acquires data including an access log of internet of a sample user in a sample family from an internet audience behavior research institution (20). Next, the media plan creating server (18) selects a predetermined number of prospective sites presumed to have an advertising effect based on the access log of the user which is coincident with conditions of the target user, and calculates an index to find a combination thereof in relation to the prospective sites. A media plan in which an advertisement period and a budget are allocated to each of the combinations is transmitted to the advertising agency (14) or the REP (16).

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First Claim

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Patent Owner(s)

Patent OwnerAddressTotal Patents
VOLTAGE, INC.TOKYO 150-0013, JP0

International Classification(s)

  • [Classification Symbol]
  • [Patents Count]

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Higashi, Nanako Tokyo, JP 1 35
Tsutani, Yuzi Tokyo, JP 1 35

Patent Citation Ranking

Forward Cites

Patent Info (Count) # Cites Year
 
SAS INSTITUTE INC. (14)
7,904,327 Marketing optimization system 5 2003
7,624,054 Financial risk mitigation optimization systems and methods 1 2005
7,634,431 Systems and methods for costing reciprocal relationships 9 2006
7,813,948 Computer-implemented systems and methods for reducing cost flow models 1 2006
8,024,241 Computer-implemented systems and methods for cost flow analysis 0 2007
7,996,331 Computer-implemented systems and methods for performing pricing analysis 2 2007
8,050,959 System and method for modeling consortium data 0 2007
7,930,200 Computer-implemented systems and methods for cross-price analysis 0 2007
8,000,996 System and method for markdown optimization 1 2007
8,200,518 Computer-implemented systems and methods for partial contribution computation in ABC/M models 1 2008
8,160,917 Computer-implemented promotion optimization methods and systems 0 2008
8,296,182 Computer-implemented marketing optimization systems and methods 0 2008
8,271,318 Systems and methods for markdown optimization when inventory pooling level is above pricing level 2009
8,065,262 Computer-implemented multidimensional database processing method and system 0 2010
 
CARHAMM LTD., LLC (6)
8,170,912 Database structure and front end 2 2003
8,078,602 Search engine for a computer network 0 2004
8,255,413 Method and apparatus for responding to request for information-personalization 0 2005
8,086,697 Techniques for displaying impressions in documents delivered over a computer network 0 2005
8,073,866 Method for providing content to an internet user based on the user's demonstrated content preferences 4 2006
8,316,003 Updating content of presentation vehicle in a computer network 0 2009
 
APPLIED PREDICTIVE TECHNOLOGIES (3)
8,010,399 Methods, systems, and articles of manufacture for analyzing initiatives for a business network 3 2004
7,895,072 Methods, system, and articles of manufacture for developing analyzing, and managing initiatives for a business network 1 2005
8,224,686 Methods, systems, and articles of manufacture for analyzing initiatives for a business network 1 2011
 
AUDIENCESCIENCE INC. (3)
7,698,165 Accepting bids to advertise to users performing a specific activity 2 2005
8,024,323 Natural language search for audience 0 2008
8,380,745 Natural language search for audience 0 2009
 
CALL TOLL FREE, INC. (2)
6,980,991 Directory information system for providing toll free telephone numbers 0 2001
7,340,468 Directory information system for providing toll free telephone numbers 0 2005
 
RAKUTEN, INC. (2)
8,051,455 Systems and methods for providing a token registry and encoder 0 2007
8,160,064 Systems and methods for providing a network link between broadcast content and content located on a computer network 0 2009
 
AMDOCS SOFTWARE SYSTEMS LIMITED (1)
8,335,708 System, method, and computer program product for simulating a scenario based on information associated with a new campaign and stored event information 0 2009
 
GATOR.COM (1)
7,149,704 System, method and computer program product for collecting information about a network user 5 2002
 
NEWWORLDIQ, INC. (PREVIOUSLY NAMED IQ COMMERCE CORPORATION) (1)
8,260,663 Method, algorithm, and computer program for targeting messages including advertisements in an interactive measurable medium 0 2001
 
REVENUE SCIENCE, INC. (1)
7,299,195 Accepting bids to advertise to users performing a specific activity 2 2005
 
SUPERMEDIA LLC (1)
8,239,393 Distribution for online listings 0 2009