System and method for recording TV remote control device click stream

Number of patents in Portfolio can not be more than 2000

United States of America Patent

APP PUB NO 20030110489A1
SERIAL NO

10000781

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ATTORNEY / AGENT: (SPONSORED)

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Abstract

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A system and method for unobtrusively discovering a TV viewer's preferences and using the preferences to establish TV settings for the viewer. As the viewer inputs signals to the TV using a remote control, the resulting click stream is analyzed and correlated to a profile that is useful in establishing TV settings or in targeting advertising.

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Patent Owner(s)

Patent OwnerAddress
SONY CORPORATIONTOKYO 108-0075
SONY ELECTRONICS INC1 SONY DRIVE PARK RIDGE NJ 07656-8003

International Classification(s)

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Chang, Matthew San Diego, CA 40 787
Creed, Anthony Lionel San Diego, CA 19 587
Dew, Aaron San Diego, CA 20 391
Gudorf, Greg San Diego, CA 20 394
Hausch, William Culver City, CA 9 132

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