Method of automated online media planning and buying
Number of patents in Portfolio can not be more than 2000
United States of America Patent
Stats
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N/A
Issued Date -
Jun 19, 2003
app pub date -
Oct 1, 2002
filing date -
Nov 1, 2001
priority date (Note) -
Abandoned
status (Latency Note)
Importance
Abstract
The invention is directed to be a primary marketing tool that automates many of the efforts required to select and place media for an on-line campaign. The marketing tool provides a communications link with the top 500 Tier 1 Web sites, the top 100 e-mail providers, and the top 50 Internet and ad networks. Together this enables the user to reach over 80% of all commercially available media providers. The database provides contact, demographic, and standard pricing information, as well as electronic Request for Pricing e-mail capabilities. A user of the database can research, design, select, and issue pricing requests to specifically qualified sites in a tenth of the time it previously took to develop a campaign. This enables users to leverage up their staff to larger and more numerous people.
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