Dynamic path analysis
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United States of America Patent
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Issued Date -
Jul 10, 2003
app pub date -
Apr 22, 2002
filing date -
Jan 9, 2002
priority date (Note) -
Abandoned
status (Latency Note)
Importance
Abstract
A user interface allows a user to select parameters used for filtering path-analysis data, to target specific traversals, and a display processor presents the path-analysis based upon this user-defined filtering. Preferably, the presentation of the path-analysis is in graphic form. A directed graph is presented that illustrates path information as annotated links between nodes of the graph. Each node in this presentation represents a web-address and each link represents traversals between two of the nodes. The traversals include traversals among the nodes satisfying the filter constraints. Presenting the filtered path-analysis information in a graphical form provides the user with a more immediate and intuitive understanding of the flow of targeted visits to and through a user's web-site. The filtering can be effected as either a pre-process that affects the collection of path-analysis data, or as a post-process that affects the reporting of the path-analysis data, or as a combination of pre-processing and post-processing.
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