Importance

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Abstract

A method and apparatus for displaying product information linked to a digital TV program are provided. The method for displaying product information linked to a digital TV program includes the steps of (a) displaying an AV scene of the digital TV program, (b) displaying a first icon overlapping the AV scene if there is product information linked to the current AV scene, and (c) if the first icon is clicked on, displaying a first product information scene in which a reduced AV scene which is reduced from the AV scene, linked product information, and a second icon for product information linked to the previously displayed AV scene. Thus, a user can use a user-friendly interface for additional information linked to the digital TV program. Furthermore, product information on an object which was already broadcast can be watched later.

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First Claim