Importance

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Abstract

An Internet-based consumer product marketing communication system which comprises a first Internet-enabled subsystem for enabling the vendor's brand marketing manager to create and manage a plurality of UPN/TM/PD/URL links within a Internet-enabled database server for each of the plurality of consumer products. The UPN/TM/PD data strings associated with each UPN/TM/PD/URL link stored in the Internet-enabled database server are synchronized with corresponding UPN, TM and PD data items stored in an externally-managed Product Information Database supporting supply-chain management operations. The system also comprises a second Internet-enabled subsystem for enabling a consumer to launch and display a server-side driven virtual consumer product information (CPI) kiosk from an HTML-encoded document displayed on an Internet-enabled client computer, with which the consumer can access UPN/TM/PD/URL links from the Internet-enabled database server and thus acquire brand-related knowledge on the Internet about corresponding consumer products.

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First Claim