Method of strategic planning
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United States of America Patent
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N/A
Issued Date -
Aug 7, 2003
app pub date -
Feb 6, 2002
filing date -
Feb 6, 2002
priority date (Note) -
Abandoned
status (Latency Note)
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Abstract
A method for strategic planning by an entity includes assessing a current status of the entity to use as a basis to establish a development direction for the entity, seeking opportunities for the entity in a market and establishing a vision for the entity. The method also includes performing an analysis of the market consistent with the vision to determine a set of profitable market segments from the opportunities. The method also includes establishing a marketing plan consistent with the vision to change the current status of the entity and prioritizing a product portfolio based on the marketing plan. The method implements a course of action consistent with the vision and the marketing plan to move the entity from the current status to the development direction.
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