Targeted advertising in on demand programming
Number of patents in Portfolio can not be more than 2000
United States of America Patent
Stats
-
N/A
Issued Date -
Aug 7, 2003
app pub date -
Feb 5, 2002
filing date -
Feb 5, 2002
priority date (Note) -
Abandoned
status (Latency Note)
Importance
Abstract
Selecting targeted advertisements to be presented to subscribers along with selected video in a video on demand (VoD) system. The targeted advertisements may be selected based on viewing characteristics, presence or absence of specific transactions, demographics, video selection, or some combination thereof. The selection of the ads may be performed by the set top box (STB) or by the VoD system. If the selection of the targeted ads is based at least in some part based on viewing characteristics, the STB will determine the characteristics of the subscriber by comparing the subscriber interactions to previously generated subscriber signatures that define subscriber traits over a plurality of viewing sessions. The system may either disable the fast-forwarding and skipping of the targeted ads or may present an alternative ad if the subscriber attempts to fast forward or skip the ad
First Claim
Family
International Classification(s)
- [Classification Symbol]
- [Patents Count]
Cited Art Landscape
Patent Citation Ranking
Advertisement
Advertisement
Advertisement
Recipient Email Address
Recipient Email Address
Comment
Recipient Email Address
Add to Portfolio(s)
To add this patent to one, or more, of your portfolios, simply click the add button.
This Patent is in these Portfolios:
Add to additional portfolios:
Last Refreshed On:
Changes done successfully