Advertisement insert apparatus and advertisement insert method, and storage medium
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United States of America Patent
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Jan 19, 2010
Grant Date -
Sep 18, 2003
app pub date -
Jun 6, 2002
filing date -
Jun 6, 2001
priority date (Note) -
In Force
status (Latency Note)
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Abstract
An objective function and a constraint expression are established by a scheme of the invention as conditions for selecting advertisement information to be inserted into a slot in a content. The objective function is used to maximize a total of cost values held by the advertisements selected to be inserted into slots. The constraint expression is used to equalize totaled lengths of the selected advertisements with the length of the slots. The objective function and constraint expression making up the selection conditions are solved as a mathematical programming assignment problem, whereby advertisement information is selected for insertion into predetermined slots in a manner maximizing the benefits of the parties participating in the scheme. In a setup of moving picture streaming distribution, the scheme allows suitable advertisement information to be inserted selectively into slots of contents.
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