Method for marketing strategy optimization
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United States of America Patent
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Issued Date -
Oct 2, 2003
app pub date -
Mar 29, 2002
filing date -
Mar 29, 2002
priority date (Note) -
Abandoned
status (Latency Note)
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Abstract
Marketing strategy optimization includes organizing a marketing strategy by plans and programs with each of plans and programs having input metrics having a causal relationship to output measurements that describe the outcome of the strategy. Optimization includes determining input measurements that optimize a given output for the strategy. Also described are graphical user interfaces for the optimization view that depicts a hierarchical organization of plans and programs associated with the market strategy, a region having target roll up values that are calculated by a marketing strategy optimization and a region having edit window to enter values for metrics associated with the plans and programs.
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