Optimal allocation of budget among marketing programs
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United States of America Patent
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Issued Date -
Oct 2, 2003
app pub date -
Mar 29, 2002
filing date -
Mar 29, 2002
priority date (Note) -
Abandoned
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Abstract
Techniques for optimizing budget allocations among a plurality of marketing campaigns are described. The techniques include providing an expected return on investment (ROI) for potential contacts in target populations for each of a plurality of marketing campaigns and ordering the potential contacts by ROI for the marketing campaigns. The techniques also include determining a threshold ROI satisfying an overall budget, where potential contacts with ROI greater than the threshold level are recommended for actual contact.
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