Method and system for displaying advertisements between schedule listings

Number of patents in Portfolio can not be more than 2000

United States of America Patent

APP PUB NO 20030188311A1
SERIAL NO

10401301

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ATTORNEY / AGENT: (SPONSORED)

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Abstract

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In one embodiment, the invention is a system and method for simultaneously displaying advertisements with an electronic program guide (EPG). The system displays television schedule information in rows of schedule information items including the time and channel for at least a portion of the displayed television schedule information items. An advertisement is selected for display from a plurality of advertisements, and the selected advertisement is displayed between two rows of the schedule information items simultaneously with the displayed television schedule information items.

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First Claim

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Patent Owner(s)

Patent OwnerAddress
ROVI GUIDES INC2160 GOLD STREET SAN JOSE CA 95002

International Classification(s)

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Kwoh, Daniel S La Canada/Flintridge, CA 94 7269
Leung, Elsie Y South Pasadena, CA 47 4869
Mankovitz, Roy J Calabasas, CA 129 10070
Yuen, Henry C Pasadena, CA 151 13223

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