System, method, and storage medium for providing variable consumer-oriented information in a retail environment

Number of patents in Portfolio can not be more than 2000

United States of America Patent

APP PUB NO 20030191688A1
SERIAL NO

10118543

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Abstract

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An exemplary embodiment of the invention relates to a method, system, and storage medium for providing variable consumer information at a retail display location. The system comprises a host system further including a server; a commercial display services application including a user interface executing on the server; and a data storage device coupled to the server. The data storage device stores databases of diverse media formats including: a linked advertisement database operably configured to store audio-video advertising content and audio-video advertisement records; a static advertisement database operably configured to store static advertising content and static advertisement records; an audio clip database operably configured to store audio clip content and audio clip records; and a file database storing registration information; and a link to at least one retail entity. The host system provides advertisement programming services including customer registration; programming content selection selected from at least one of the linked advertisement database, the static advertisement database, and the audio clip database; programming content formatting; and assembly of the content resulting in an advertising program loop. The invention also comprises a method and storage medium.

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Patent Owner(s)

Patent OwnerAddress
CBS OUTDOOR INC51 W 52ND STREET NEW YORK NY 10019

International Classification(s)

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Martin, Jeffrey Allen Marblehead, MA 2 30
Prince, George Burling III Marblehead, MA 1 28

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