Importance

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Abstract

The present invention is a method for business sales personnel to create and send customized rich media marketing and sales materials via e-mail to potential customers, comprising the steps of selecting one or more files containing sales or marketing materials pertaining to said business previously stored in electronic format in a database within a computer server accessible by said business sales personnel for delivery to the intended recipient, creating an e-mail that provides said sales or marketing material files or access to said files in said database within said computer server when said e-mail is opened via a data string representing the contents of said materials with a uniform resource locator forming part of said data string representing a customer server-based application to provide access to said materials, and sending said e-mail to said intended recipient. The present invention is also a system for use by business sales personnel to create and send to potential customers customized rich media marketing and sales materials via e-mail comprising a system-end computer including an Internet communications server configured to host an Internet access software application program and including an Internet communications interface, a main processing unit and a mass storage device containing one or more databases storing marketing and sales information files pertaining to said business, a system user-end computer configured for Internet access and communicating with said system Internet communications server, an e-mail recipient-end computer configured for Internet access and communicating with said system Internet communications server, interface means for selecting one or more sales or marketing information files from said one or more searchable databases for creation of customized information for the intended recipient of said e-mail, processor means for creating an e-mail containing or providing access to the contents of said sales or marketing information files, and computer communication means for sending said e-mail to said intended recipient.

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First Claim