Importance

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Abstract

The invention utilizes a personalization system that uses rules to adjudicate and characterize a customer, or a customer's actions, and then to personalize a business function, such as a displayed page, based on the outcome of those rules. Rules may be used to create scenarios--potential series of events that characterize a customer's session. Scenarios may form the basis of campaigns--a set of possible scenarios that may have a start time and a stop time, within which the customer operates, and within which the rules-based system makes determinations and determines personalizations. In one embodiment, the invention provides a rules-based system for customizing content of an e-commerce application, comprising: a server for passing information to and from the rules engine, and to and from a commerce application; a rules-engine, for parsing the contents of a ruleset to make informed decisions about the current proceedings and to determine actions; a ruleset having a plurality of rules, wherein each rule defines a situation and an action; and, a rule repository for storing said ruleset.

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First Claim