Importance

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Abstract

On-line advertising methods are disclosed. A central web site is maintained that is accessible to potential consumers and provides information and/or entertainment related to a particular subject and/or targeted group of consumers. As consumers peruse content data of such web site, the consumer is ultimately provided with an obligation to provide criteria indicative of the consumer, and in particular, demographic data such as the geographic area where the consumer conducts business. In response to the data provided by the consumer, advertising and promotional material of a specific vendor or service provider is brought to the consumer's attention. The on-line methods are particularly well suited for health care workers, namely physicians in the development of their medical practices.

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First Claim