System and method for selecting a website affiliate based on maximum potential revenue generation
Number of patents in Portfolio can not be more than 2000
United States of America Patent
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N/A
Issued Date -
Nov 27, 2003
app pub date -
Dec 31, 2002
filing date -
May 24, 2002
priority date (Note) -
Abandoned
status (Latency Note)
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Abstract
The system comprises a database and a dispatcher engine. The database includes data for use in selecting an affiliate having maximum potential referral revenue generation, such as past revenue generation, user purchase history, affiliate website characteristics, user demographic data and affiliate conversion ratios. The dispatcher engine selects an affiliate website to maximize potential referral revenue generation based on data stored in the database and sends an advertisement for the affiliate to a web server for display.
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