Competitive bidding in an EDA advertising system
Number of patents in Portfolio can not be more than 2000
United States of America Patent
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N/A
Issued Date -
N/A
app pub date -
May 30, 2003
filing date -
Jun 3, 2002
priority date (Note) -
Abandoned
status (Latency Note)
Importance
Abstract
Directory assistance provides telephone number look up services to callers based on the business or caller name as listed in a telephone directory. Enhanced directory assistance services provide opportunities for telephone listing owners and advertisers to promote their products and services to telephone callers looking for the same. The present invention provides a method and system whereby the order in which directory listings appear and are offered to callers is controlled by a competitive auction process. The competitive process thus creates a commercial marketplace for the position of a listing in a directory assistance inquiry. The present invention also provides a method and system for administering and dynamically maintaining this directory assistance listing marketplace.
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Cited Art Landscape
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