Advertisement data store

Number of patents in Portfolio can not be more than 2000

United States of America Patent

APP PUB NO 20030226141A1
SERIAL NO

10162832

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ATTORNEY / AGENT: (SPONSORED)

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Abstract

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An advertisement data store maintains advertisements that have been displayed for viewing and/or information corresponding to the displayed advertisements. The advertisement data store provides advertisers with an advertising model to selectively reach potential customers and clients, and provides viewers with additional information about a particular product and/or service after having viewed an advertisement of interest. A viewer can reference the information maintained in the advertisement data store without interrupting a current television program and without missing other advertisements that may be of interest to the viewer.

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Patent Owner(s)

Patent OwnerAddress
MICROSOFT TECHNOLOGY LICENSING LLCONE MICROSOFT WAY REDMOND WA 98052

International Classification(s)

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Keller, Brian J Kenmore, WA 5 180
Krasnow, Genessa L Seattle, WA 2 277
Panabaker, Ruston Mountain View, CA 51 2088
Paquette, Jana San Carlos, CA 1 165

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