Methods and systems for providing targeted marketing over the internet
Number of patents in Portfolio can not be more than 2000
United States of America Patent
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Issued Date -
Dec 11, 2003
app pub date -
Feb 21, 2003
filing date -
Feb 21, 2002
priority date (Note) -
Abandoned
status (Latency Note)
Importance
Abstract
A system, method and computer-readable medium for providing customized content to at least one prospective customer are disclosed. In one embodiment, the method includes the step of creating a personalized portal page in a database by aggregating corporate information relevant to a prospect's business interest. Next, the method directs the personalized portal page to the prospect. Once the prospect accesses the portal and reviews the content, the present system then gathers prospect behavior data. Next, a report based on the prospect behavior data is generated, and then the personalized portal page is modified in response to the behavior data.
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