Importance

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Abstract

An interactive television ticker is generated is based implicit or explicit user profiling. For tickers based on explicit profiling, a viewer creates a profile that includes information about that viewer (such as gender, income, occupation, address, interests, hobbies, and the like). Based on this explicitly created profile information, only ticker information that matches the profile information is selected and presented in the ticker. In another embodiment, the viewer creates a profile that explicitly selects from among a plurality of available pre-defined tickers. For tickers based on implicit profiling, various viewer behavior and service utilization data can be collected and analyzed to determine the information to scroll in the ticker, without the viewer having to explicitly provide such data. Examples of viewer behavior data can include, but not be limited to, channels watched, programs watched, products purchased, web sites accessed, television and Internet surfing habits, and so forth.

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First Claim