Importance

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Abstract

Embodiments of the invention are directed to retention and conversion system for retaining existing members of a membership based program and encouraging new members to join the membership based program. In preferred embodiments, the system comprises an incentive program having an identifiable reward and an opportunity schedule, wherein the opportunity schedule sets forth the relationship between the membership type and extent of the opportunity to obtain the identified incentive Once a winning entry is selected, the identification of the winner is displayed in a restricted environment, wherein the winner must enter the restricted environment within a preset period of time to claim the incentive.

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First Claim