Advertisement effect measuring method measuring the effectiveness of an advertisement placed in a printed matter, and a program for causing a computer to execute these methods
Number of patents in Portfolio can not be more than 2000
United States of America Patent
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N/A
Issued Date -
Mar 4, 2004
app pub date -
Aug 29, 2003
filing date -
Aug 29, 2002
priority date (Note) -
Abandoned
status (Latency Note)
Importance
Abstract
Document location information indicating a location of a document on a network is embedded in an image, which is included in an advertisement placed in a printed matter, by using an electronic watermark. The document includes detailed information about the advertisement. The electronic watermark is decoded with terminals TR used by readers R. The terminals TR access an information providing device SC based on the document location information included in the decoded information, and receive the document from the information providing device SC. An access totaling unit within the information providing device SC counts the number of accesses made from the terminals TR, whereby an effect of the advertisement is measured.
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