Video-on-demand and targeted advertising
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United States of America Patent
Stats
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Oct 30, 2012
Grant Date -
Mar 4, 2004
app pub date -
Aug 29, 2003
filing date -
Aug 29, 2002
priority date (Note) -
In Force
status (Latency Note)
Importance
Abstract
A method and apparatus for aggregating the data for a plurality of individualized programs into a single channel, and allocating the channel bandwidth as-needed for provision of short video programs on an “on demand” basis, so that the total bandwidth required to provide the individualized channels and associated video clips is substantially reduced. Also provided is a real-time, single-user-targeted individualized advertising associated with the viewer selection that personalizes the user's iTV experience. The advertisements are targeted in real-time based on an immediate interest revealed by the user in a search request for content. Short duration videos are provided so as not to over-tax the individualized “on demand” channel's limited bandwidth.
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Family
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