Method, system and computer product for performing e-channel analytics
Number of patents in Portfolio can not be more than 2000
United States of America Patent
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Issued Date -
Apr 15, 2004
app pub date -
Sep 27, 2002
filing date -
Sep 27, 2002
priority date (Note) -
Abandoned
status (Latency Note)
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Abstract
In this disclosure there is a method, system and a tool for analyzing e-channel data for a website and for applying the analytics for obtaining a rule based personalized website. The e-channel data is obtained, pre-processed and integrated. Different analytics are performed on the integrated data and reports are generated. In addition, this disclosure describes a marketing association tool for extracting useful rules from the pre-processed data and using the rules for enhancing the website dynamically and for generating decision support reports.
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