Managing customer loss using customer groups
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United States of America Patent
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Oct 12, 2010
Grant Date -
Apr 15, 2004
app pub date -
Jun 3, 2003
filing date -
Jun 4, 2002
priority date (Note) -
In Force
status (Latency Note)
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Abstract
Techniques are provided for managing customer loss. Customers are first grouped using a predetermined category definition and then customers in one group are segmented based on common customer characteristics. The techniques may be used to categorize customers based on a likelihood of being lost and segmenting customers with a high likelihood of being lost into smaller, more homogenous groups of customers based on shared customer characteristics.
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