Content delivery frequency capping method
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United States of America Patent
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Apr 15, 2008
Grant Date -
May 6, 2004
app pub date -
Aug 25, 2003
filing date -
Aug 23, 2002
priority date (Note) -
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status (Latency Note)
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Abstract
A method for limiting the delivery of content, particularly advertisements intended to be displayed in a communications network environment, to individual recipients based on frequency considerations, including a method for storing statistical data relevant to making a determination about the limiting of content delivery and a method for providing alternate content in case it is decided that the original content should not be delivered to a recipient.
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