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United States of America Patent
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Jun 14, 2011
Grant Date -
May 27, 2004
app pub date -
Nov 22, 2002
filing date -
May 24, 2000
priority date (Note) -
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status (Latency Note)
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Abstract
A data processing system enables a network of interconnected public access computers (250) to act as a continuous transactional exchange for electronic advertising. The system customizes paid advertising, enabling dynamic pricing and price discovery. The system provides extensive real-time tracking which supports a hybrid pay for performance model as well as a process for multi-stage optimization.
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