Technique for delivering entertainment programming content including commercial content therein over a communications network
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United States of America Patent
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May 11, 2010
Issued Date -
N/A
app pub date -
Nov 25, 2002
filing date -
Nov 25, 2002
priority date (Note) -
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Abstract
Although personal video recorders (also known as digital video recorders) provide certain conveniences to viewers of programming content, such devices facilitate manipulation or “skipping” of commercials, frustrating the intent of the advertisers of the commercials. In accordance with the invention, when a user fast-forwards (rewinds) a commercial, alternate commercial(s) may be accessed for display in place of the original commercial, which provides a full impression of the goods and service promoted, otherwise impossible to appreciate at the fast-forward (rewind) speed. The duration of the alternate commercial(s) corresponds to the duration of the original commercial at the fast-forward (rewind) speed controlled by the user. With the invention, the user advantageously realizes the convenience of manipulating programming content, and at the same time can appreciate the full impression of an alternate commercial to the original commercial, albeit in a shorter duration.
First Claim
Family
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