Importance

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Abstract

A computer system for a pay for performance advertising system comprises an advertiser account database maintained in computer readable media the advertiser account database including a plurality of advertising accounts having funds associated with a plurality of transactional channels, an advertiser keyword database maintained in computer readable media, the advertiser keyword database divided into a plurality of partitions, each partition capable of having an advertiser listing associated with an advertising content page of an advertising client computer and including a keyword having a bid denomination. A query processing subsection is operatively coupled to the advertiser keywords database and is programmed to submit a search query responsive to a search term generated on a query client to the advertiser keyword database to determine a set of advertiser listings associated with a partition in the advertising keyword database in which to process the query, and to return search results to the query client. The search results may include advertiser listings having keywords which substantially match the search term entered by the query client computer, and which are ordered in accordance with a financial statistic associated with the keywords in the advertiser keyword database.

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First Claim