Importance

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Abstract

An electronic media disc assembly having an electronic media disc for point of purchase activation of an account associated with the disc is disclosed. In one embodiment, the disc is programmed to allow a user access to a global computer network for either a selected or predetermined duration. The internet use, or other access allowed by the disc, is preferably activated at the point of purchase. In another embodiment, the disc is an on-line gift card which either has a catalog stored on the disc or the disc directs the user to the seller's website. An account associated with the website or catalog is preferably activated at the point of purchase and the user may select items for purchase using the activated account. The electronic media disc has two surfaces, a base surface and a top surface. Preferably, the bottom surface has a data storage region while the top surface contains an encoded region. The encoded region is a magnetic stripe, a bar code, or other encoding. The encoded region on the disc can be scanned through a magnetic stripe reader with ease to activate the account associated with the disc. The disc is optionally affixed to a carrier with the encoded region on the carrier. Optionally, the disc or carrier has a display hole for hanging on a display rack.

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First Claim