Apparatus and method for marketing to instant messaging service users

Number of patents in Portfolio can not be more than 2000

United States of America Patent

APP PUB NO 20040186766A1
SERIAL NO

10392789

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ATTORNEY / AGENT: (SPONSORED)

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Abstract

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A method and apparatus for marketing advertisements to instant messaging users. The invention comprises: a user registration program, a user selection program, an advertisement delivery program, a queuing program, and an instant messaging interface program. The instant messaging interface program interfaces between an instant messaging service and the present invention. The user registration program allows the user to register with an instant messaging service and indicate the types of goods and/or service he is interested in. The user selection program selects users form the instant messaging service's database based on advertiser established criteria. The advertisement delivery program delivers the advertisement in a format that does not disrupt their online chats by notifying the user that the advertisement is ready for viewing. Users have the option of viewing, saving, or deleing the advertisement. Users may also view additional information, view coupons, play a game, or temporarily block the delivery of advertisements.

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Patent Owner(s)

Patent OwnerAddress
INTERNATIONAL BUSINESS MACHINES CORPORATIONNEW ORCHARD ROAD ARMONK NY 10504

International Classification(s)

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Fellenstein, Craig William Brookfield, CT 73 3035
Gusler, Carl Phillip Austin, TX 87 4383
Hamilton, Rick Allen II Charlottesville, VA 146 5419
Seaman, James Wesley Falls Church, VA 81 3876

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