System and method for ranking the quality of internet traffic directed from one web site to another
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United States of America Patent
Stats
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Jan 19, 2010
Grant Date -
Sep 30, 2004
app pub date -
Mar 16, 2004
filing date -
Mar 31, 2003
priority date (Note) -
In Force
status (Latency Note)
Importance
Abstract
A system and method of determining a quality ranking of user traffic directed from at least one traffic producer Web site to a traffic consumer Web site. A reference for the traffic consumer is established on a Web site of the traffic producer. The reference includes a link from the traffic producer to a traffic quality intermediary and a unique identifier to identify the traffic consumer. The traffic quality intermediary receives user traffic data associated with the user traffic directed from the traffic producer and determines a quality ranking of the user traffic based upon the user traffic data.
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