Method and system for mobile display of context-based advertising content
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United States of America Patent
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N/A
Issued Date -
Sep 30, 2004
app pub date -
Mar 31, 2003
filing date -
Mar 31, 2003
priority date (Note) -
Abandoned
status (Latency Note)
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Abstract
Context-relevant proximity-driven mobile advertising is accomplished by displaying advertisement content at display devices associated with mobile vehicles based on the context of the vehicles, such as location and time. An advertising context module associates plural advertisement contents with selected contexts. An advertising display controller associated with each vehicle uses a location provided by a locator device, such as a GPS locator, to determine a vehicle context and applies the context to select advertisement content for display at the vehicle.
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