Demographic/preference sniffer
Number of patents in Portfolio can not be more than 2000
United States of America Patent
Stats
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N/A
Issued Date -
Oct 21, 2004
app pub date -
Oct 16, 2003
filing date -
Oct 18, 2002
priority date (Note) -
Abandoned
status (Latency Note)
Importance
Abstract
Disclosed is a system for displaying targeted information based upon preference and/or demographic data. In one embodiment, generalized triggers are sent to a set-top box which contains the preference and/or demographic data. Downloaded addresses of targeted information are selected based upon the trigger and the preference and/or demographic data. Targeted data is then downloaded from a selected site for display to a viewer. In another embodiment, the preference and/or demographic data is stored at an upstream source. In another embodiment, multiple triggers are transmitted to the set-top box which then selects an address of targeted information from the multiple triggers based upon the preference and/or demographic data.
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