Content performance assessment optimization for search listings in wide area network searches
Number of patents in Portfolio can not be more than 2000
United States of America Patent
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N/A
Issued Date -
Nov 4, 2004
app pub date -
May 2, 2003
filing date -
May 2, 2003
priority date (Note) -
Abandoned
status (Latency Note)
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Abstract
A system and method for improving the relevance of search results given by, and favorable user experience with, a search engine by automatically detecting and removing search listings which are unusually infrequently selected by users from among other search listings. Data representing presentation of individual search listings as part of search results and data representing selection of such search listing by a user are accumulated and analyzed to evaluate performance of the search listing. Rates of selection of search listings are compared to rates of selections of search listings in similar and different positions within search results sets. Search listings with unusually low selection rates are marked from removal from the search database. An owner of the search listing can be provided with an opportunity to modify the search listing and the modified search listing is similarly monitored for low performance.
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