Method of correlating advertising and recommender systems
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United States of America Patent
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Issued Date -
Dec 2, 2004
app pub date -
May 28, 2004
filing date -
May 28, 2003
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Abstract
Recommender system recommendations are analyzed to determine effects of online advertising to a group of subscribers interacting with the recommended. Conversely, online advertising campaigns are targeted based on observing a behavior of a recommender system, and mining discovered associations to optimize advertising parameters.
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