Importance

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Abstract

A system, method and computer program product are disclosed for presenting, redeeming and managing incentives. In one embodiment, a set of incentives may be presented to a consumer to permit the consumer to select at least one incentive from the set. Via a network, a notification may be received that identifies the incentive(s) selected by the consumer. Information relating to each selected incentive may be stored in a database. This information may include information that identifies the consumer that selected the incentive, information that identifies the selected incentive, and information that identifies a retailer associated with the selected incentive. Subsequently, a query may be received from a point of sale of a retailer via the network. The query identifies a consumer and a retailer and indicates that a sales transaction involving the customer is occurring at the point of sale of the retailer. In response to the query, a determination may be made to determine whether any of the selected incentives stored in the database are associated with the retailer and the consumer. If one or more of the incentives selected by the consumer stored in the database are determined to be associated with the retailer, then a reply may be transmitted to the point of sale of the retailer via the network. The reply identifies which of the stored selected incentives were determined to be associated with the retailer. Based on the information contained in the reply, the retailer then determines which of the identified selected incentives apply to the sales transaction with the consumer. These incentives may then be applied to the sales transaction. After the sales transaction is completed at the point of sale, a report may be received from the point of sale via the network that identifies the incentives that were applied to the sales transaction. The information stored in the database may then be updated to reflect application of the incentives to the consumer transaction.

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First Claim