Method and system for managing television advertising
Number of patents in Portfolio can not be more than 2000
United States of America Patent
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N/A
Issued Date -
Jan 20, 2005
app pub date -
Jul 17, 2003
filing date -
Jul 17, 2003
priority date (Note) -
Abandoned
status (Latency Note)
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Abstract
Methods, a computer-readable medium, and a system are provided for managing television advertising inventory and pricing in a service area. Available advertising information is classified into a matrix including a plurality of cells. Each of the cells is associated with a channel, a daypart, and a service zone within the service area. An advertising inventory is associated with each cell. Relevant viewer information is associated with each cell. An advertising price settable based on the available advertising inventory and the relevant viewer information also is associated with each cell. Available advertising inventory information and the pricing information stored in the matrix is accessible by specifying at least one selection criterion reflective of the advertising information stored in the plurality of cells.
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Family
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