Method of assessing the cost effectiveness of advertising
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United States of America Patent
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N/A
Issued Date -
Jan 27, 2005
app pub date -
Jul 24, 2003
filing date -
Jul 24, 2003
priority date (Note) -
Abandoned
status (Latency Note)
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Abstract
An apparatus for assessing the cost effectiveness of an advertising campaign includes an input for receiving a first set of data from at least one first data source and a second set of data from at least one second data source, an output, and a processor arranged to aggregate and analyse the first set of data using at least one metric in order to provide output data, each of the at least one metric assessing a different characteristic of the first set of data. The processor also calculates a quality score according to a first scoring algorithm applied to the output data; calculate a cost premium from the second set of data according to a second scoring algorithm; and transmits to the output a graphical and quantitative comparison of the cost premium and the quality score, the cost premium being relative to a cost benchmark and the quality score being relative to a quality benchmark.
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